Project Info
Art Direction

Hannah Simonet




Graphic Design, Branding

Graphic Design, Branding


かわいい (kawaii) is a fictive brand that produces Japanese food. Before turning into a branding project, it simply was some kawaii food icons I did for a graphic design project we had to achieve during our second year at Eikon. I loved the icons and I thought it was a shame not using those visuals… Since the design was in the Japanese mood, I created visuals that fit with the original icons.