Project Info
Art Direction

Hannah Simonet




Graphic Design, Branding

Graphic Design, Branding

Pure Swiss

During our last months of Graphic Design lessons, we were mandated to redesign the brand “Pure Swiss”.

“Pure Swiss” is a brand that sells water. To promote the new logo, I decided to work on sports value. People in Switzerland do love to hike, ski/snowboard and stroll near the swiss lakes on summer time. That’s why the mockups I worked on show some different manners the design could be used. I wanted to make a modern design that shows the brand comes from Switzerland (thanks to the mountains).